Social storytelling for schools

A school's first front door isn't the gate. It's the feed.

A comprehensive social storytelling and community-management team that turns your channels into an inviting front door β€” without you having to lift a finger. Families look you up online long before they ever visit, adding to staff workload.

Done-for-you Under your own brand Always-on
Fresh stories,
every week
Every message
answered with care
S
Your School
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Your School Year 5 took their learning outside today 🌱 Swipe to see the garden they planted from seed β†’

Built on four pillars Strategy Storytelling Community Proof
Why it matters

A quiet channel reads as a quiet school.

Perception drives enrolment β€” and enrolment shapes funding, staffing, and community confidence. Your social media is doing the talking whether you tend it or not.

i.

The first place families look

Long before the open day or the enrolment form, parents look you up online. The feed is the first impression β€” often the only one.

ii.

Silence sends a signal

A neglected channel reads as a neglected school. An active, responsive one signals a thriving, well-run community.

iii.

Perception drives enrolment

Confidence compounds. How the school looks online shapes who chooses to walk through the gate β€” and stay.

iv.

Without adding to the workload

Teachers and office staff are already stretched. We carry the channel so the school doesn't have to.

What School Stories is

A done-for-you storytelling & community program.

A comprehensive team that transforms your channels into an inviting front door without you lifting a finger β€” we run the strategy, create the content, manage the conversations, and report on what's working. Built on four pillars.

01

Strategy

A calendar mapped to your term, key events, and enrolment periods β€” with pillars tuned to your voice.

02

Storytelling

Posts, reels and photography designed to be seen and shared β€” capturing real school life and culture.

03

Community

Warm, timely replies to every comment and message β€” turning the channel into a genuine two-way line.

04

Proof

A clear end-of-term snapshot of growth, reach and engagement β€” with what to do more of next.

The scope of work

Everything the channel needs β€” handled.

01

Content strategy & planning

A calendar that thinks ahead β€” mapped to your term rhythm and the moments that matter most for enrolment.

  • Content calendar mapped to the school term, key events, and enrolment periods
  • Content pillars and messaging tailored to your brand, voice, and community
  • Channel strategy across the platforms that matter β€” Facebook, Instagram, and beyond
02

Content creation & production

Strategic content designed to be seen and shared β€” not filled in for the sake of posting.

  • Posts designed to be seen and shared, never just to tick a box
  • Short-form video and reels capturing school life β€” 2–3 shoot visits per term
  • Photography direction and editing, captions, and on-brand graphics
  • A consistent posting cadence so the channel never goes quiet
03

Community management & responsiveness

A school that listens and replies β€” present, warm, and always in control of the conversation.

  • Weekly monitoring and moderation of comments and messages
  • Warm, timely responses that show the school is present and listening
  • Flagging and escalation of anything sensitive, so you stay in control
  • Turning the channel into a genuine two-way line with families
04

Channel setup & optimisation

A profile that looks credible at first glance β€” and is built to be found.

  • Profile, bio, and page setup or refresh so the channel looks credible
  • Best-practice settings for reach, accessibility, and discoverability
05

Reporting & insights

Clarity at the end of every term β€” what worked, and exactly what to do next.

  • A term-end snapshot of growth, reach, and engagement
  • What worked, what to do more of, and recommendations for the month ahead
What we measure

Numbers that mean something to a school.

No vanity dashboards β€” just the signals that show interest is rising and families feel heard.

Follower growth

The clearest sign interest in the school is rising, week on week.

Reach & impressions

How many people are actually seeing the school each week.

Engagement rate

Likes, comments, shares and saves β€” real interaction, not noise.

Response time & rate

The clearest signal of a school that genuinely cares.

Content performance

Which stories resonate most β€” so we do more of what works.

Posting consistency

A steady cadence that keeps the school top of mind.

How it works

Light-touch for you. Always-on for the school.

You share the occasional moment and the key dates. We handle everything else β€” and to families, it looks like the school doing it brilliantly.

1

Onboarding

A short kick-off to learn the school's voice, calendar, and priorities.

2

Light-touch input

The school shares key dates and the occasional moment β€” we take it from there.

3

Always-on management

Channels monitored and managed throughout the week, every week.

4

Term reporting

A clear snapshot of what grew, what worked, and what's next.

Everything delivered under the school's own brand β€” to families, it looks like the school doing it brilliantly.
Start with a discovery call
Get started

Show families a thriving school before they ever visit.

Book a short, no-pressure discovery call. We'll learn your school's voice and goals, and show you exactly what the first term could look like.

  • A 20-minute kick-off, no commitment
  • A clear picture of the first term
  • Built entirely under your school's brand

Book a discovery call

Tell us a little about your school and we'll be in touch within two working days.

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No spam, ever. We'll only use your details to arrange the call.

Thank you β€” we're on it.

We've received your request and will be in touch within two working days to arrange your discovery call.